Why Video Production Companies Are Going Mobile
Though it is a pretty standard part of our everyday life by now, the type of technology that has become so embedded into our lives and habits has not been around for very long, relatively speaking. And yet many people have a hard time imagining what life would look like without it, whether it is the quick, easy, and abundantly accessibility to the Internet or the apps that make it so much simpler to connect with people, find your way in a new area, or entertain yourself when you’re bored, among a multitude of other things.
But we are now so hooked on these ever-changing technologies that it almost comes as second nature to update our habits as devices and systems are upgraded. Through the course of a couple of decades and several transitions, telephones have morphed from clunky machines attached to the wall with a cord to razor thin, hand size devices that we carry around in pockets and purses.
The shifting of video production companies
The Internet has gone through similar transitions. While it was once used for basic communication and simple websites, it has grown to contain just about anything you can imagine. Look no further than video production companies that operate fully online, providing web design, SEO services, and of course video production services, all by accessing the Internet. Brick and mortar business has its place, of course, but when so much of the interaction and work can be done online, it can often simplify things for everyone involved.
Multi-service companies getting more people connected
Companies that specialize in technology, especially that which is accessible online, are faced with endless opportunities for business, as the demand continues to skyrocket. Video production companies, mobile advertising networks, SEO consulting firms and SEM companies (or search engine optimization and search engine marketing), all have space to be successful. And the evolution of these types of companies continues currently, as there are now companies that specialize in OAO, or online audience optimization. This focuses more on user intent than on search engine rankings, and proves that the technology and systems that we rely upon will continue to morph toward our habits and needs.
The mobile market
While online video production companies and other such businesses are already opening themselves up to larger pools of clients, one major step that will always increase a company’s success is the ability to go mobile, meaning that the app or website is accessible from a smart phone or other portable device. Desktops and laptops are still widely used, of course, but more and more people rely on their phones or tablets to get online. This society is one of constant motion and bustle, so it becomes more likely that a higher percentage of people will be accessing the Internet on the go.
People across the country spend a daily average of two hours each day on a mobile device. At least 25% of searches that are conducted online are done so on a mobile device. And of all the time that is spent online, whether on laptop, desktop, tablet, or other device, about 60% of that time is spent on a mobile device such as a smart phone. Ensuring that your website or content is compatible with mobile devices is a huge step in the right direction.
Technology will continue to evolve, and we will continue to adapt. And while we may be reliant on our devices and technology for a lot of our business and communication, it is important to look up from the screen every once in awhile. The real world is pretty amazing too.