Nearly 95% of internet experiences start with the use of a search engine. In fact, Google has become the most popular search engine worldwide, processing nearly 100 billion searches every month. With the ever-expanding reaches of the internet, professional website development and content marketing strategies are evolving every day.
Inbound Marketing vs Outbound Marketing
Until recently, most companies used a form of advertising called outbound marketing, which involves seeking out clients and paying to send out advertisements, which may never be looked at. Most people under the age of 40 are primarily interested in ads that engage and interest them as consumers, rather than ads that push a product on them. Continue Reading No Comments
The recent Penguin 2.0 Google update changed a lot of the local Seo optimization game. Were you to type in “bars” or “chicken wings” or “mechanic,” Google would show you a slew of local store’s locations, ratings, costs, and reviews. However, this doesn’t mean that local SEO optimization has gone by the wayside. There are still many strategies that businesses can utilize to pull more people in online from their local community.
One such local SEO optimization tip is to build a mobile platform for your site. Many people access the Internet from their mobile devices, like smartphones, iPods or tablets. Mobile platforms give users a simple, easily-navigable format, which also boosts the site’s search engin