Nearly 95% of internet experiences start with the use of a search engine. In fact, Google has become the most popular search engine worldwide, processing nearly 100 billion searches every month. With the ever-expanding reaches of the internet, professional website development and content marketing strategies are evolving every day.
Inbound Marketing vs Outbound Marketing
Until recently, most companies used a form of advertising called outbound marketing, which involves seeking out clients and paying to send out advertisements, which may never be looked at. Most people under the age of 40 are primarily interested in ads that engage and interest them as consumers, rather than ads that push a product on them. This is where inbound marketing services comes into play. Statistics show that companies with regularly updated blogs have an average of 97% more inbound traffic, and that nearly 55% of marketers generated sales through advertising on Facebook.
Inbound marketing earns the attention of customers through social media campaigns and search engine optimizers. An estimated 80% of internet users say they prefer to connect to a business through Facebook, while 77% say they value access to social media content through a company’s website. By producing interesting content through social media, businesses are able to build personal connections to their clients, as well as a more interested and active customer base.
When looking at the benefits of inbound marketing vs outbound marketing, the results don’t lie. According to the State of Inbound Marketing, in 2012 the results of inbound marketing strategies had a success rate that was 100% higher than outbound marketing. So if you’re thinking about expanding your business, inbound marketing is definitely the way to go. Don’t wait to explore all of the benefits that inbound marketing has to offer to business.
By utilizing smart, inventive SEO techniques, a business can effectively grow its client base on the web. The fact of the matter is that content based search engine optimized content is quickly becoming the norm for internet based marketing. If businesses aren’t taking advantage of the latest SEO techniques then chances are they’re going to miss out on a huge chunk of revenue potential.
Many ask, “what is SEO?” SEO is the process by which web pages and their content are optimized to make them more attractive to web surfers and search engines. By using popular keywords, certain html tagging procedures, and thorough analysis of a client’s business, firms specializing in SEO can tailor an approach that will grow a business’s web traffic regardless of their field.
Consider the fact that over forty percent of people using web search engines click on the link that is rated the highest. Through smart SEO it is possible to improve web search ranking and get some of those clicks on your page. Another approach to consider is how to use social media to spread a brand and its vision. The fact is no less than sixty five percent of adult internet users use one or more social networking platform. There again is another potential source of revenue. Surprisingly however, ninety three percent of people prefer a dialogue with a given brand through electronic mail versus a social media site. Utilizing social media consultants will certainly help to grow your brand, but not all of the focus should be there.
For those in need of smart SEO and web development dallas offers many great choices as do other cities in the Lone Star state like Houston. These web savvy SEO firms can and will help to grow a business in a cost effective way. When considering that a pay per click advertising service like SEO is much cheaper when compared to the traditional forms of marketing, for example television, it becomes a no brainer. Utilizing SEO will provide a business with added web traffic and subsequent growth at an extremely competitive price. See this link for more references. More research here.