Are You Trying to Find a Way Into the Location Intelligence Software Industry?

Written by admin. Posted in Geospatial data, Manipulation of imagery, Marketing analytics

Manipulation of imagery

You have a confession.
In fact, this confession is an addiction that you have had for the last two years.
From the minute that your oldest daughter announced that she would be going to college 12 hours away from home on a full tuition, room, and board scholarship you put on a good face. You smiled as you told others, you beamed when your daughter told her friends, and you kept a strong face at her high school graduation party.
Underneath, however, you were devastated. You simply could not believe that she was selecting a school that was an expensive flight or a long drive from home. You were, of course, thrilled about the scholarship, but it was difficult to prepare yourself for the distance that would separate your first born from her family.
Then your husband introduced you to App on your phone that let you keep see the location of both your daughters and your husband. The girls had to accept the request to track, but since you pay for their phones that was a given. Ever since your daughter left fro college you have gotten in the habit of checking her location several times a day. Your younger daughter says that your obsession is a little creepy, but you tell yourself that by knowing where she is at you have been better about dealing with the fact that she is so far away.

Location Intelligence Companies Provide Technologies for Many Platforms
Whether it is for geospatial mapping or marketing analysis services, location intelligence companies can provide the needed platform. With the latest manipulation of imagery, in fact, you can actually see an aerial view of many locations throughout America and around the world. As industry after industry work on developing services that make use of advancements from location intelligence companies, it should come as no surprise that this technology is a part of many aspects of our lives.
Location intelligence companies that were initially used for mapping and locating services are now used to help companies connect with current and potential customers. Knowing the location of any potential customer, for instance, can help a company send email offers and text messages.
Consider these facts and figures about location intelligence companies and the services they offer:

  • When you are faced with planning, collecting, analyzing, and reporting data, it is important to anticipate the right ratios. For instance, Google data expert suggest that 15% data capture, 20% data reporting, and 65% data analysis are reasonable ratios.
  • Having a GPS allows followers to determine the current time and location within 100 billionths of a second.
  • Estimates indicate that 12 million RFID tags, which are used to capture data and track movement of objects in the physical world, were sold in 2011. By the year 2021, it is estimated that this number will increase to 209 billion as the Internet of Things continues to expand.
  • Real time location systems are useful for parents as well as for retail companies.
  • Every time that a customer activates a location service they provide information that helps retailers predict their future needs.



  • A GPS satellite goes around the world once every 12 hours. Traveling 12,500 miles above at roughly 7,000 miles an hour these satellites provide the location data that is used by a number of industries.
  • Referring to devices other than computers that are connected to the Internet, the Internet of Things can both send and receive data. Although it has only began gaining wide attention, the term has been around for more than 15 years.
  • Estimates by the research company Gartner suggests that there will be 4.4 million big data jobs available in the next two years. Indications are that only 33% of them will be successfully filled.



  • Yearly revenues from the Geospatial industry reached $73 billion in 2011 and helped generate a combined $1.6 trillion in revenue for the rest of the U.S. economy.
  • One recent report by MarketsandMarkets indicates that the geospatial analytics market will grow from $27.42 billion in 2015 to a $72.21 billion by 2020, a 2.25% compound a year growth rate.
  • Understanding that the world’s population will grow by 50% in the next 40 years from about 6.5 billion to 9 billion creates a growing need for location software.

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