Four Marketing Research Methods for Your Next Project

By adminMarketing analysis services, Marketing analytics services, Spatial analysis

Geospatial analysis

As technology changes, the world is finding better ways to track relevant data. The invention of RFID tags was created to track objects and it is predicted there will be 209 billion of them used by 2021. One way that companies track data is through the use of marketing analytics services. However, there are many methods for obtaining marketing information. It is wise to learn about these research methods to see what works well for your project. In this post, you will learn about four important primary research methods.

  • Trials: These situations are used when a product or service is into its later stages. A trial is either performed in a controlled setting or in an uncontrolled environment. There is much data that is obtained from a trial. A company might be looking to find when a certain event takes place. In other cases, a company could be trying to assess long term results with a product.

  • Focus Groups: A focus group is a gathering of people that are asked various questions about a product. In turn, these responses are recorded and used to aid in further product development. Focus groups are often made up of people that meet requirements a company is looking for. A company will decide what kinds of variables they are looking for. For example, a study involving video games may need a younger demographic than would a product involving tax preparation.

  • One on One Interviews: An interview is focusing on a single person. The style of the interview needs to be matched to the product. A business may want to have a conversational style interview that is free from structure. However, a more serious product may require more professionalism throughout the interview. Marketing analysis services will ensure your interview is suited well to the subject matter.

  • Creating Surveys: A survey is a research type that marketing analytics services know very well. In today?s day and age, many surveys are completed online. However, it isn?t unheard of for companies to want to collect survey data in the field. A company may employ the use of geospatial data analysis to only survey people from certain locations.

    • In closing, there are several ways for a company to obtain valuable primary research. A trial is usually done to test how a product does with someone using it. Focus groups are made up of a certain criteria of people. These groups are then interviewed to find out their opinions of a product. Surveys are another way of collecting relevant market data. Marketing analytics services can provide help with every step of your marketing research plan.

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