In today?s digital world, having a professional website is extremely important. Certain business owners might have a website that isn?t properly optimized and designed. Research shows that 48 percent of people stated that the design of a website was solely what determined a business?s credibility. Having a website that is not properly optimized will mean your business not showing up in searches. A digital marketing agency can look at your website, establish a plan, and fully optimize your website.
- Content Creation: An internet marketing agency can create engaging content for visitors to your website. Content is important because it can affect how much time a website visit lasts. Our team of website design professionals can ensure your website has awesome content. Creating regular content is very important for search engines. Unique content is one of the most important factors to ranking a website. Research shows that effective marketing of content could lead to a potential 40 percent increase in revenue.
- Local SEO: Ranking websites for local terms is known as local SEO. Performing SEO for local search engine rankings is its own unique project. An internet marketing agency can ensure your website has incredible local directory listings. These listings, like those seen on Google, are great to have your business listed on. Also, directory listings can help your business to attain high rankings. Business2community performed research that showed about 60 percent of all clicks go to the top three organic search results. Reviews are great to feature on local listings. In data collected from Search Engine Journal, it is reported that, in 2015, 88 percent of all consumers read reviews to establish the quality of a business.
- Social Signals: Recently, social media has changed the way the world communicates. It didn?t take long for search engines to realize the importance of social media, as it relates to rankings. Social signals are likes, shares, and other activity on social media websites. These websites are usually very well known including Facebook, Twitter, and Instagram.
In closing, working with an internet marketing agency really helps a business. An agency will ensure your website always has great and engaging content. You can also work with an agency to find profitable keywords for your business. Having your business featured on local directory listings can help to bring more traffic. The rise to prominence of social media places importance on ensuring your business has a social media presence.