For a very long time, advertising efficacy was not quantifiable. How many people see your billboard? Nobody knows. How many viewers are truly paying attention to your commercial? It’s a mystery. Guestimating impact has been a large part of advertising for more than 100 years. However, digital marketing is changing the advertising scene. You don’t need to be with the best internet marketing company to find out how consumers are impacted by your content: that’s a basic amenity. Check out these perks of working with internet marketing agencies.

Targeted Placement
The internet is a big place! If you took internet marketing strategy into your own hands, you’d have far too many options to choose from. When you work with a internet marketing experts, they can give you insights about your customer base and where to find them. Can’t afford to outsource internet marketing strategy? Start by marketing via email and through web search. Email and search (such as Google or Yahoo) are the top two online activities.

Coordinated Effort
Many companies start by marketing on social media because it is low cost or free. However, about 93% of consumers want to interact with brands via email, not social media. Web internet marketing is about walking the fine line between relevant and intrusive. The good thing about digital marketing is that you can watch how your consumers interact with your content and change it accordingly. You want to be sure to be there when you consumers want you, but not bother them. It’s a balance.

Proven ROI
Doesn’t it feel so validating to do something for business development and later find out that it paid off? With digital marketing, this is always the case. In 2011, $6.4 billion dollars were spent on advertising. However, only advertising through digital channels gave brands real, tangible results about how it effected business.

If you have limited dollars and want to get some measurable bang for your buck, internet marketing is for you.