When a company is being formed, there are many important decisions to make and factors to take into account. For this reason, the company logo design may not be at the forefront of the minds of those preparing to launch their new company. However, having an image which makes the company memorable in the minds of its potential customer base can make an important contribution to the success of a newly launched company, which is why, even if it is not the first consideration, a good company logo design is not a matter to be neglected.

Responsibility for the company logo design may be ceded to someone who possesses the requisite skills within the company. However, in the case that no such person exists in house, the business owners may decide to turn to a design company to create their logo for them. Choosing a design company for this important task may be no easy matter. Different design companies, and, indeed different designers, may well take widely differing approaches to creating a company logo. Rather than simply contacting one design company, the owners of the business in question may find it prudent to speak to a number of different designers and choose one whose designs resonate with them and who they feel has the best understanding of the kind of logo they require.

Whether the job of designing the logo of the new company is undertaken in house or a professional design company is tasked with developing the company logo design, it is important to bear in mind that the logo may well be the first image that potential customers associate with the new business. If it is effective, the company logo design is also likely to be an image which sticks in the minds of the people who see it. For many people, and especially those people who know little or nothing about you, your company, and the goods or services you offer, the company logo design you have chosen represents your company and forms their first impression of who you are and what you do. For this reason, it is important that careful thought should go into the company logo design.