Most businesses know that print marketing is not dead, despite the proliferation of online and digital options. When it comes to these printing services, it’s generally worth paying a little more for good quality, since that will convey the best possible message to your customers (or prospective customers). But before you ever get around to having something printed, there are a few things you need to figure out. Here are some questions you can ask yourself to keep your next printed project on track and help you get the best possible return on investment for your company.
- What Products Will Be Most Effective?
Choosing effective products starts with one of the most basic tenets of marketing: identifying a target audience. Do you need something printed that will help people