If you’re involved in content marketing, odds are you’re already aware of how important good writing is. In fact, it’s essential to your campaign. However, it’s not the only essential component.
A simple fact that countless companies overlook is the importance of graphic design in any online or social media marketing. Whether you haven’t looked into it or aren’t sure how it can help, here are five reasons to utilize graphic design in your content marketing campaign.
First Impressions Matter
The first thing that a customer is going to notice on your website is not the content, it’s the website design you’ve chosen. If you hired a web design firm to complete your design, it may be great, but adding in a little extra graphic designing effort can go a long way.
Design Can Tell a Story
They say a picture is worth a thousand words. Truth be told, they’re right. People are automatically drawn to good art because it has the ability to tell a story. IF your company has a story that needs to be told, consider incorporating it into your logo or staple image.
Branding Makes You Memorable
Odds are, people aren’t going to remember you by a blog title. However, they will remember your logo if it catches their eye and keeps their interest. Designing a quality logo can really go a long way.
Good Design Converts
A sleek website can not only convince customers to make a purchase, it can convince them to convert to your brand. A great website should be able to entice and interest buyers to the point where they want to make future purchases at your business.
Spending More Now Will Save Money Later
Many businesses simply don’t take graphic design seriously in their beginning stages. An overhaul and re-design can cost a pretty penny, but if you take a proactive approach, your good design decisions now will save you money in the future.
Next time you’re shopping with a trusted brand, take a look at their logo and website design and note what interests you about it. Once you can pinpoint why it’s great, then you’ll be on your way to a great design of your own. Read this for more.