What’s the best marketing strategy? That is the million dollar question, particularly in a modern age where advertising can take on almost any form. From e-mail marketing to social media to traditional offset printing, knowing when and where to spend your budget can be an art form in of itself. Thanks to banner printing companies and offset printing services, reaching out to a wider customer base has never been easier to do. Rather than committing to a single approach, widening your net and taking advantage of your options is the best way to ensure you don’t get lost in the shuffle. Let’s take a look at different forms of marketing, offset printing techniques and how they can help your business not just stay afloat, but thrive.
Digital Marketing
The force that has swept up the modern world is, hands down, digital marketing in all its different incarnations. The year 2014 saw American companies spending an estimated $45 billion on direct mail marketing incentives alone, which is nothing to say of similar strategies including social media, animated advertisements and pop-ups. While digital marketing is highly convenient and flexible, you can still run the risk of turning off a customer base with obtrusive or flashy advertisements. Offset printing is a commonly used traditional marketing method to create flyers and banners.
Traditional Marketing
Although digital marketing is considered the most effective and the most affordable, traditional methods hasn’t quite lost its fervor. If anything, it has gained a resurgence due to the extra care and time it takes to draft, print and deliver traditional marketing. A recent survey saw consumers keeping promotional calendars for all 12 months of the year, alongside still investing in magazines and newspapers as much as they do websites and blogs. Another study saw 62% of Americans and 63% of Canadian consumers saying they love checking their mailbox for postal mail. These are often achieved through the process of offset printing services.
Outdoor Advertisements
Last, but certainly not least, we have outdoor advertisements. These can cross over to digital to traditional depending on the budgets and needs of the business. Outdoor advertisements have been found to cost 80% less than television advertising, 60% less than newspaper and 50% less than radio. They have incredible staying power and are particularly crucial in helping customers locate physical locations. A recent survey even found a significant portion of customers admitting they wouldn’t be able to find a business without offset printing services’ outdoor advertising and signage. Lastly, no business would be complete without a good offset printing company creating eye-catching business cards.
Business Cards
It’s estimated there are over 27,000,000 business cards printed through offset printing techniques daily. Their power is not to be underestimated, as they’re one of the best ways to put your business’ best foot forward and ensure staying power in the average customer’s mind. The best business card is one with a striking design and easily read information — avoid cluttered layouts or complex card designs, as less truly is more. Be they custom printed items or offset printing, using all the options at your disposal is key to success.
Offset Printing Services
Offset printing has been around since the late 1800’s, involving the use of the lithograph to transfer images onto various surfaces. Originally used for creating newspapers, it has since expanded its reach throughout the country and become a staple. Offset printing still sees wide use today and is considered both reliable and accurate for any business’ marketing needs. Combining your approaches and using offset printing alongside digital has been proven to yield the highest results.
Using Commercial Printing
A business is only as successful as its marketing campaign. Listening to your customers’ needs is key to delivering on your promises in a memorable and likable manner. Consider large format printing for all your banner needs or commercial offset printing services for more complicated tasks. Combining digital with traditional techniques can also make it easier to connect with different demographics while also showing the care and time you’ve put into doing your research — surveys have shown nearly 80% of businesses saying they got the best results by combining multiple approaches. How will you expand your marketing repertoire today?