You take your business seriously and follow the latest business trends, so you know that search engine optimization (SEO) is rated as the most effective tactic for lead generation, with more than a third of all marketers saying it is, ?very effective.? And according to Pew Internet, almost 60% of people have used the internet to research a product or service at some point. So how can you take advantage of that? How can you make the most of your business? online presence? By hiring specialists in local SEO services.

More than 93% of all online experiences start with a search engine, and Google owns up to 70% of the search engine business. How do you get a high ranking with Google? How do you get seen? Most search users (75%) never even scroll past the first page of results when conducting a search. The best strategy for businesses is to work closely with local search engines and local SEO services to create digital content that is compelling and will help them to stand out.

SEO consultants know how to use the benefits of social media and prospecting with email. After all, email and search engine use are still the two top activities on the internet. And most social media users in North America (%70) are connected to, at minimum, one local business.

Strategists who handle local SEO services know that organic search results have a much higher yield (70-80% of users ignore paid ads), therefore, the name of your website should be in your top five most used anchor texts (main keywords). And that focusing on the local keywords is crucial. In just one average week in the U.S., local pages get 645 million page views, and half of those searches are performed on mobile devices. That?s why, by next year, local mobile ad spending is expected to grow from $800 million to $18 billion.

It?s a lot to learn and more to actually try to do and keep up with. No fear, local SEO companies are here to help you help yourself. And the effectiveness of local SEO services pays off before you can say, ?Why was I trying to handle all this by myself??