Sure, Google might dominate up to 70% of the search engine market. And yes, the name “Google” is virtually synonymous with the word “search engine” at this point. And, yes, there’s a reason we don’t have a verb for “Bing-ing.” But it’s also true that any search engine optimization expert will tell you Google is NOT a search engine, at least not primarily.
No, Google is first and foremost an advertising company, and it owns some of the most valuable advertising inventory on the entire Internet. That’s because Google knows three-quarters of search users will never scroll past the first page of results, and that means businesses are willing to pay quite a bit to get their site on that first page of search results.
But here’s another secret local SEO companies will tell you — up to 80% of users will