Are You Trying to Find a Way Into the Location Intelligence Software Industry?

Written by admin. Posted in Geospatial data, Manipulation of imagery, Marketing analytics

Manipulation of imagery

You have a confession.
In fact, this confession is an addiction that you have had for the last two years.
From the minute that your oldest daughter announced that she would be going to college 12 hours away from home on a full tuition, room, and board scholarship you put on a good face. You smiled as you told others, you beamed when your daughter told her friends, and you kept a strong face at her high school graduation party.
Underneath, however, you were devastated. You simply could not believe that she was selecting a school that was an expensive flight or a long drive from home. You were, of course, thrilled about the scholarship, but it was difficult to prepare yourself for the distance that would separate your first born from her family.
Then your husband introduced you to App o

Improve Your ROI with the Right Marketing Analytics

Written by admin. Posted in Geospatial data, Geospatial data analysis

Geospatial data

Whenever you run any kind of marketing campaign, it is important to have ways in place to evaluate its success. There are ways to use proper marketing analytics services to better understand how your well your marketing campaigns are helping increase awareness of your brand and grow your bottom line.

  • Make a plan. Before you start a marketing campaign, you need to spend some time working on your goals and objectives. It is impossible to really tell how well a campaign is doing without first defining what you success will look like. You can work with experts in things like demographic reporting to see who you are reaching but if you have not set who you want to reach, that data will be us