Nearly 95% of internet experiences start with the use of a search engine. In fact, Google has become the most popular search engine worldwide, processing nearly 100 billion searches every month. With the ever-expanding reaches of the internet, professional website development and content marketing strategies are evolving every day.
Inbound Marketing vs Outbound Marketing
Until recently, most companies used a form of advertising called outbound marketing, which involves seeking out clients and paying to send out advertisements, which may never be looked at. Most people under the age of 40 are primarily interested in ads that engage and interest them as consumers, rather than ads that push a product on them. This is where inbound marketing services comes into play. Statistics show that companies with regularly updated blogs have an average of 97% more inbound traffic, and that nearly 55% of marketers generated sales through advertising on Facebook.
Inbound marketing earns the attention of customers through social media campaigns and search engine optimizers. An estimated 80% of internet users say they prefer to connect to a business through Facebook, while 77% say they value access to social media content through a company’s website. By producing interesting content through social media, businesses are able to build personal connections to their clients, as well as a more interested and active customer base.
When looking at the benefits of inbound marketing vs outbound marketing, the results don’t lie. According to the State of Inbound Marketing, in 2012 the results of inbound marketing strategies had a success rate that was 100% higher than outbound marketing. So if you’re thinking about expanding your business, inbound marketing is definitely the way to go. Don’t wait to explore all of the benefits that inbound marketing has to offer to business.