Some business owners read search engine optimization (SEO) how-to articles to learn how to make their content rank highly on the search engine results page (SERP). They overlook their company’s web design, though. A practical design organizes content well, provides easily navigable menus, and automatically adjusts to each visitor’s screen size, whether it’s a phone or laptop screen.

These hardworking business owners might know the fundamentals of web design, but they probably don’t have the design acumen to do it themselves. A business owner may ask, “Why bother mastering web design when I could hire an expert web developer to create my company website using responsive design?” By avoiding going it alone, business owners have a higher chance of bringing traffic to their websites.

Hiring an expert who understands and implements key web design concepts saves you time and money. Google’s algorithm considers web design besides just web copy; a better website design helps your site rank higher. The Google algorithm has considered web design in its ranking process for many iterations and updates. Sites that use high-quality design hold visitors’ attention. This results in lengthier visits to their websites. That captured screen time also helps boost the site on search engine results pages (SERPs).

Companies nowadays rely upon crucial web designing techniques and strategies in order to succeed in highly competitive market. Businesses large and small simply must have an online presence in order to compete. Without one, a business will most likely fall in the dumps. An online presence can mean a number of things including web pages, blogs, social media profiles, online advertisements, and email marketing. No matter what, though, having a company webpage that is easy to navigate, find, and (moreover) look at is a vital step in a business world increasingly reliant upon the World Wide Web.

Any seasoned digital media marketing and wed designer will tell you that of all the major Internet marketing services and techniques in use today, search engine optimization (commonly known as SEO) is one of the most popular. SEO is a marketing strategy that designs web content that best attracts search engines such as Google, Bing, and Yahoo. Engaging search engines makes sense considering the huge volume of users search engines deal with around the world. Every month, search engines process an nearly incredulous amount of 100 billion inquiries. The industry itself is worth more than $16 billion, in part because of the fact that search engines are the top drivers of traffic to Internet content. With so many users and business, it’s no wonder that businesses have been flocking at the opportunity of setting up a SEO campaign.

Search engine optimization works first and foremost by focusing of web designing. Through web designing, websites can be structured in a way that better attracts search engines when they’re looking for relevant content. The purpose of any SEO campaign is to increase a page’s ranking on a search results page. The higher the ranking, the more traffic a webpage will get. That is the overall purpose of SEO.

For more information about SEO and web designing, feel free to leave a comment or question at the bottom.