In 2012 a substantial majority of people in the U.S. (72%) reported having used the internet to find healthcare information in the previous 12 months. And 77% of those said they started with a search engine.
Yet, a 2015 survey of marketers working for health care organizations revealed that 90% don’t have digital skills sophisticated enough to take full advantage of this opportunity. Aids such as physician referral tracking software are foreign to many operations still not fully integrated with advancements in technology.
As the population has become more accustomed to going online to take care of personal business, they often do their research prior to making actual contact with a business or provider. Statistics show that 77% of patients used a search engine before they booked an appointment f