When you think of a bed and breakfast, you likely do not think first about computers and software. The world is a quite different place than it was even 20 years ago, though, and setting up an inn takes more than just hard work these days. Customer service, client loyalty, and good employee retention can be harder to achieve in the digital world, and increasingly your customers can find other options at the drop of a hat. Consider these statistics.
CEB research shows that 96% of customers who feel they had to expend great effort with a company over a problem will show no loyalty to the company. Harris Interactive/Rightnow reports that 86% of customers who quit doing business with a company in