Archive for November, 2014
When it comes to designing a website and marketing it, social media is one of the most powerful — and yet most misunderstood — opportunities available. Here are the three steps that can take your social media services from an ancillary effort to a core strategy of bringing in and retaining customers:
- Choosing the Right Platforms
When you’re starting a website, it’s tempting to hop on and make accounts for all the social media services available: Facebook, Google+, Twitter, Pinterest, Instagram and more. But more often than not, this is a waste of your time (and money, if you’re hiring someone els
With the rise of mobile technology in smartphones and tablets, more people than ever before are using mobile devices to search for products and services on-the-go; local SEO results (the results given by Google at the top of a search results page, usually with contact information and links to customer reviews) are quickly becoming the easiest way to predict a business’ success.
Most small business owners know that local SEO strategies are incredibly important, and they understand the basic concept behind using search engine optimization strategies with regional focuses — but the majority of small businesses don’t really know how to optimize their online presence to take advantage of local search results.