Advertising these days doesn’t just mean throwing up some signs outside of your business and taking an ad out in the paper. As with everything else, advertising has moved online, and though there are a number of different parts of doing it, one of the most important is search engine optimization. Here is what you need to know about what SEO is, how to increase visibility with SEO, and how to know if you need to outsource to an SEO company.
1. What is Search Engine Optimization?
Search engine optimization, better known in the internet marketing world as SEO, is basically a set of practices that help increase a website’s ranking in search engine results. There are a number of different search engine opti