Advertising these days doesn’t just mean throwing up some signs outside of your business and taking an ad out in the paper. As with everything else, advertising has moved online, and though there are a number of different parts of doing it, one of the most important is search engine optimization. Here is what you need to know about what SEO is, how to increase visibility with SEO, and how to know if you need to outsource to an SEO company.
1. What is Search Engine Optimization?
Search engine optimization, better known in the internet marketing world as SEO, is basically a set of practices that help increase a website’s ranking in search engine results. There are a number of different search engine opti
With the rise of mobile technology in smartphones and tablets, more people than ever before are using mobile devices to search for products and services on-the-go; local SEO results (the results given by Google at the top of a search results page, usually with contact information and links to customer reviews) are quickly becoming the easiest way to predict a business’ success.
Most small business owners know that local SEO strategies are incredibly important, and they understand the basic concept behind using search engine optimization strategies with regional focuses — but the majority of small businesses don’t really know how to optimize their online presence to take advantage of local search results.