Google has just reported its top searches for 2013, and the top three were Nelson Mandela, Paul Walker, and the iPhone 5s. Media sites keep discussing the reasons behind Google’s top queries, and with good reason. What people search for on Google not only tells us something about them, but it also clues us in to how important Google has become as a tool for locating everything from history books to product reviews.
Search engine optimization should be an essential part of your business’s online marketing. This is especially true if you are a local business; 60% of consumers will search for local businesses on their smartphone. Getting visibility for your business doesn’t mean purchasing a spot in the phonebook anymore. How can you make sure that people know about your site, and therefore your