Are you looking to increase brand awareness and website traffic? If you have a limited marketing budget, pay per click advertising is a great option. As the name alludes, pay per click (PPC) advertising utilizes keywords that triggers your ad to appear in search engine results, and you only pay when someone clicks the ad.
A well-executed PPC campaign can be a great way to increase business awareness and acquire customers without having to pay much. However, if you execute your pay per click campaign poorly, you will find it is ineffective and you will end