Nearly 95% of internet experiences start with the use of a search engine. In fact, Google has become the most popular search engine worldwide, processing nearly 100 billion searches every month. With the ever-expanding reaches of the internet, professional website development and content marketing strategies are evolving every day.
Inbound Marketing vs Outbound Marketing
Until recently, most companies used a form of advertising called outbound marketing, which involves seeking out clients and paying to send out advertisements, which may never be looked at. Most people under the age of 40 are primarily interested in ads that engage and interest them as consumers, rather than ads that push a product on them. Continue Reading No Comments