In today’s changing climate, many small business owners feel out of the loop when it comes to the use of social media and the internet in advertising and marketing. Small business owners who have classically utilized print, radio, or television advertisements may feel lost in the sea of today’s rapidly evolving market. Here are a few helpful tips to assist small business owners in creating an online presence, and keeping up with today’s technological advances.
The Rise of Social Media
You have certainly heard of Facebook, Twitter, and Instagram and you may have already created one or more of the pages for your business. But to truly understand the power that these outlets have you have to see the statistics on their use.