Ask most business owners if they use technologies , and they’ll often tell you a similar story: that they’ve either never heard of the work that location intelligence companies do, or they don’t think it’s relevant to their business.
Yet these technologies aren’t just a useful asset for demographic reporting or GPS — they’re also increasingly a part of business’ day-to-day operations, especially when it comes to a business’ customer service. It’s not surprising, then, that the geospatial industry is on track to be worth $72.21 billion by 2020.
Ultimately, the decision to incorporate location intelligence and geospatial technology into your customer service isn’t a matter of whether or not you should — it’s just a matter of time. Here are the top three reasons why:
Location intelligence helps keep track of larger numbers of people
Did you know that the world’s population has been projected to grow by 50% over the next 40 years? With this kind of exponential growth will come more prospective customers for your business than ever before. Location services can help manage this volume by highlighting geocoded addresses on a map, giving you a clearer insight into the locations of existing and potential customers.
Location intelligence builds relationships
On its own, a customer’s address or zip code means very little from a customer service standpoint. Yet through geocoding and location intelligence, your database will become fleshed out with a greater number of parameters per location. The result? Each of your customer service workers will be able to connect with your customers on a personalized level, as they’ll have information about their customers’ town and its characteristics at their fingertips.
Location intelligence leads to higher data quality
Current customer service data retention technologies are effective in many ways, but still flawed in how quickly they allow customers’ data to become outdated. If you use CRM, your business is still losing 10 to 15% of its data to customers’ information changing each year. Through geospatial data analysis, you can use more efficient, effective methods of managing your customers’ data.
For an increasing number of businesses big and small across the country, choosing to seek out the services of location intelligence companies is becoming a
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