Archive for July, 2015
Nearly 95% of internet experiences start with the use of a search engine. In fact, Google has become the most popular search engine worldwide, processing nearly 100 billion searches every month. With the ever-expanding reaches of the internet, professional website development and content marketing strategies are evolving every day.
Inbound Marketing vs Outbound Marketing
Until recently, most companies used a form of advertising called outbound marketing, which involves seeking out clients and paying to send out advertisements, which may never be looked at. Most people under the age of 40 are primarily interested in ads that engage and interest them as consumers, rather than ads that push a product on them. Continue Reading No Comments
Security concerns cost businesses a lot of money every year. Data breaches are the main concern, with an unbelievable 43% of businesses reporting data breaches in 2013 alone. Studies have shown that companies are assailed by hackers an average of 16,800 times a year, and every time data is leaked, the company has to pay out for PR, brand management, lost revenue and productivity, and compliance costs, among other things. As a result, most businesses have tight security settings on their IT systems. However, you should never discount the old fashioned way of stealing- in person. Here’s a handy guide to choosing a system that will make your business i