Archive for July 27, 2015
In today’s changing climate, many small business owners feel out of the loop when it comes to the use of social media and the internet in advertising and marketing. Small business owners who have classically utilized print, radio, or television advertisements may feel lost in the sea of today’s rapidly evolving market. Here are a few helpful tips to assist small business owners in creating an online presence, and keeping up with today’s technological advances.
The Rise of Social Media
You have certainly heard of Facebook, Twitter, and Instagram and you may have already created one or more of the pages for your business. But to truly understand the power that these outlets have you have to see the statistics on their use.
Sure, Google might dominate up to 70% of the search engine market. And yes, the name “Google” is virtually synonymous with the word “search engine” at this point. And, yes, there’s a reason we don’t have a verb for “Bing-ing.” But it’s also true that any search engine optimization expert will tell you Google is NOT a search engine, at least not primarily.
No, Google is first and foremost an advertising company, and it owns some of the most valuable advertising inventory on the entire Internet. That’s because Google knows three-quarters of search users will never scroll past the first page of results, and that means businesses are willing to pay quite a bit to get their site on that first page of search results.
But here’s another secret local SEO companies will tell you — up to 80% of users will