Archive for July 2, 2015
With apologies to the hard workers and shareholders of Bing and Yahoo, the hard truth is that it doesn’t really matter how highly you rank on their search engines. According to search engine optimization services, Google absolutely dominates the industry with an estimated 70% market share. And local SEO experts suspect the real number is even higher.
Of course, ranking highly on Bing or Yahoo won’t negatively affect your business. It’s even possible to generate leads or business from top rankings on those sites. But if you’re spending a lot (or even a little) of your time or money investing in SEO services for any search engine besides Google, then you’re not likely to see a return on investment.