Archive for June 15, 2015

Is Social Media Actually Effective for B2B SEO Marketing Campaigns?

Written by admin. Posted in B2b seo marketing, Lead generation b2b

Lead generation ideas

B2B SEO marketing has definitely evolved quite a bit in recent years, especially as social media websites like LinkedIn and Twitter have become more acceptable — and profitable — for B2B lead generation and usability testing analysis.

The trouble with B2B SEO marketing and social media lead generation strategies, as many B2B online marketing companies have already discovered, is the fact that it’s difficult to see social media in action; it’s hard to evaluate how effective it is for B2B lead generation because social media activity doesn’t really convert well into numbers, making it difficult to analyze the success of a campaign until after it’s all over.

So why exactly do B2B marketers still use social med