Archive for November, 2014
Most businesses know that print marketing is not dead, despite the proliferation of online and digital options. When it comes to these printing services, it’s generally worth paying a little more for good quality, since that will convey the best possible message to your customers (or prospective customers). But before you ever get around to having something printed, there are a few things you need to figure out. Here are some questions you can ask yourself to keep your next printed project on track and help you get the best possible return on investment for your company.
- What Products Will Be Most Effective?
Choosing effective products starts with one of the most basic tenets of marketing: identifying a target audience. Do you need something printed that will help people
Just about everyone who has every taken a handful of business-related calls agrees on one thing: customers generally aren’t calling to thank you for doing such a great job. More often than not, clients, patrons, and/or customers call business telephone lines with problems, concerns, or sometimes even complaints. For that reason, it becomes the job of customer service, technical support, and/or live receptionist answering services to diffuse anger and put out the fuse. And that relies on good telephone etiquette. Here are a few essentials when taking and handling calls, especially when customers aren’t exactly happy.
Don’t Interrupt Customers… Ever!
In 2012, the telecommunications industry earned approximately $2.1 trillion. One of the most imp