Archive for September 12, 2012
In order to run an effective reseller business, you will need to pay close attention to the quality of your SEO reseller programs, especially when you are working with a brand new private label company. Your marketing efforts will play a significant role in allowing you to seek out or draw in customers, but it is your SEO reseller programs that will define the quality of services that they ultimately wind up with and dictate whether or not they come back in the future to utilize your brand of services again. While you may not associate the reseller business as one that relies on repeat business often, it is more important than you think and your SEO reseller programs above all else are what will keep people enticed enough to come back.
Of course, this begs the question of what makes a quality Seo reseller program and the answer to that query is going to involve a lot of different factors including what manner of customer you serve and what kind of results they expect. SEO is a customer oriented results driven business and if your SEO reseller programs do not deliver the way that you promise they will, there is little point to you continuing on the same path that you are on while using the same private label company. Your SEO reseller programs should be fresh, unique, and effective so that once you slap your branding on them, you will know for sure that you are delivering services that you can really stand behind.
While it does not take years of technical knowledge to comprehend the effectiveness of an SEO reseller program, you should take the time to educate yourself at least a little on the subject. This will allow you to engage your affiliates on more equal ground. It will also help you to call them out if something is not right.
Perhaps even more importantly, knowing more about your SEO reseller programs than the average Joe will make it easier to renegotiate terms. After all, you should feel entitled to ask for a better rate if you quadruple your business in a certain time frame. A private label company that respects your position and knowledge will be happier to oblige.
Then, you can turn your efforts toward acquisition and results. As long as you can find the customers, the services provided for you will impress them. This will help your business to have staying power.